What bonds people together most firmly is their shared experiences and a possibility to exchange opinions on what they have seen and heard. And here’s where online concerts and shows can prove their worth, as, although inferior to ‘offline’ events, they can perform their honourable role of attracting the audience’s attention and inspiring topics for future conversations. An online show for a specific group of viewers provides a unique opportunity of personalisation and interaction with the participants. A Q&A session with the star of the night before or after the concert and an opportunity to ask a question to an admired artist guarantees excitement otherwise unattainable to participants. Going online we can do more!